Salt of the Earth
Strategy | Branding
Israel’s major salt producer, Salt of the Earth, has been producing sustainable, supreme quality sea salt solutions for the global food industry since 1922. Salt of the Earth’s customers span more than 30 countries across 5 continents.
We developed a new packaging concept to strengthen the differentiation and unique added value of Salt of the Earth’s premium products – salt shakers and grinders, as a means for upgrading the company’s product mix in the Israeli consumer market.