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05
Sabra
Strategy | Branding | Internal Communication
Sabra is an American food company, jointly owned by the Strauss Group and PepsiCo. In the last few years Sabra has become the leader of the refrigerated dips and spreads market in the US.
The work process included formulation of a new strategic vision, development of the corporate identity and brand language, as well as ongoing strategic-creative support.
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