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Strategy | Branding | Advertising

In late 2006, Lupa’s founders shared their vision with us: to bring the news of digital photo albums – an unfamiliar concept in Israel at the time – to the Israeli market.

The development of the new brand included creating a name and an appealing brand language, and communication launch activities. Since then, we have been partners in making Lupa the leading brand in its field by creating the brand’s entire communication materials, from ATL and online advertising campaigns, through assorted guerilla marketing campaigns to designing book and gift formats.

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