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02
Israel Railways
Strategy | Branding
In the past few years Israel Railways has been leading a revolution in Israel’s transport system. After establishing itself as a state-owned independent company in 2003, Israel Railways led the implementation of a strategic change initiative, turning it into the leading transportation infrastructure nationwide company.
Our work with Israel Railways began with the formulation of their new strategic and branding concept, and today continues with the development of a range of communication applications on the strategic and creative levels.
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