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Strategy | Branding

Fetish (formerly known as ‘Caligula) is a multi-branded store chain, with an obsession for shoes. At Fetish one can find shoes from various styles, and at a wide price range.

We were faced with a challenge of rejuvenating and reinventing Caligula Shoes. So, we initiated a rebranding strategy process that included renaming, a new logo design and a powerful brand language that emphasizes the company’s differentiation and added value, and allows for the creation of an exciting & passionate brand.

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