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Strategy | Branding | Internal Communication

Adama (Makhteshim Agan) is the world leader in branded off-patent crop protection solutions, ranked seven in the world in its field, and is also one of the ten largest companies in Israel in terms of market value. The group develops, manufactures and markets agrochemical products in over one hundred countries worldwide.

In 2014 Makhteshim Agan launched Adama, a new global brand which also serves as the company’s name. The new brand will apply to the company in Israel and gradually, in all countries where it operates worldwide.


An ongoing strategic-creative consulting, accompaniment of vision and organizational change related processes, as well as the development of a range of communications tools directed to diverse internal and external target audiences.

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