Respect is more than a business approach. It's an ideology.
What we do
At Respect, we know that strong brands are brands that succeed in touching the consumer. The special brands we build together with our clients are built with a genuine understanding of the brand’s role for the consumer and of the way in which it is able to touch him. We are committed to creating that special identified and characterized “brand spirit” for our clients: a brand spirit that communicates its language and values in a clear, powerful way, and evokes an exciting world of feelings and emotions.
How we do it
Our research and development process is based on a unique, singular platform of integrated strategic-creative thinking. The combination of the two from the outset generates an unconventional creative flair, anchored and structured within the strategic concept. These two tools – strategic – creative thinking and creative work that is grounded in strategic understanding – support and leverage each other to create solutions that are eye – catching, precise and inspiring, and provide a response to real needs.
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We believe that brands are not a goal, but a means to serve the company’s business purpose. Every process of developing a brand identity must be drawn from the company’s vision and its long-term strategy. As part of the process, we help our clients focus their aspirations and refine the strategic direction in which the company is progressing. Our strategic support and long-term perspective ensure that the brand that is built will be sharp and effective and will serve the company’s goals in the best manner possible.
We believe that strong brands are built on the basis of consistency in time and space. The brand identity we create for our clients is coherent and unique and possesses visual, verbal and associative characteristics. These are aligned with present and future touch points between the brand and its consumers, to create a complete and persuasive customer experience.
We believe that strong brands find special ways to meet and touch their consumers. Advertising is an important (but expensive) tool, packaging is a key means to attract the shopper, a catchy name and memorable slogan will play their part, but the brand’s overall impact is built of an entire set of unique touchpoints that the brand creates with its consumers. Not just through traditional communication methods or on the shelf, but on the street, at home, at work, on the go. in countless places and unexpected moments, any place where the brand can meet the consumer in an interesting, relevant and surprising way. we will find and invent these points of contact and create exciting encounters between the brand and its the consumers.
We believe that the power of a brand is built from within – first and foremost out of the belief, trust and respect that the company itself has for the brand, down to the last of the employees. As part of crystallizing the brand’s identity we develop a framework that helps the organization communicate the brand spirit inward to its employees as an inseparable part of the organizational culture, so that they understand, internalize and identify with it.
Additionally, we develop creative tools designed to integrate the brand in the everyday work environment as a tool for its improvement and to create a positive work experience.
We believe that a vision can become a powerful tool to lead the company, on condition that all parties involved are able to feel it, tangibly and coherently. How do we make a vision real, first of all to us, and then to others? How can an abstract idea be expressed in a clear, concrete form? How can it be made to take shape and materialize so that we feel that it is groundbreaking, while being real and feasible at the same time? We help our clients build their vision, and no less important – communicate their vision and concretize it using creative means drawn directly from the company’s strategic perspective: What will future products look like? What will the nature of the company’s future marketing communications be? What will the organizational culture be? How will points of sale look? Service centers? The company’s offices? Vehicles? These and many others are interfaces through which the company’s future vision can be tangibly expressed.